Twitter / X
The public square.
Brevity is the soul of wit.

The art of the
short form.
Writing simply is often harder than writing at length. Every character counts. Every word must earn its place.
The Editorial Desk helps you craft clarity. Whether it's a single powerful statement or a thoughtfully woven thread, we give you the tools to structure your thoughts so they land with impact.
Market Intelligence
Measure the
resonance.
Twitter moves fast. Analytics allow you to see the ripples your words create in real-time.
Understand which topics spark conversation and which formats drive action. Turn the noise into a clear signal for your next move.
Impressions
Visibility
See how many timelines your thoughts have graced. The total reach of your voice.
Profile Visits
Curiosity
Track how many people stopped scrolling to learn more about who you are.
Likes
Appreciation
A simple signal of agreement. See which sentiments resonate most.
Retweets
Amplification
The highest compliment. Track who is spreading your message to their own network.
Replies
Conversation
Track the discussions you ignite. Identify the topics that people want to talk about.
Link Clicks
Conversion
See how effectively your content drives traffic to your work, newsletter, or portfolio.
"This thread changed how I look at..."
Social Inbox
Our Unified Inbox gathers your Mentions, Replies, and DMs into a single stream. It allows you to participate in the dialogue without getting lost in the noise of the timeline.
Technical Ledger
Publishing Capabilities
Crop to square, landscape, portrait, or story. Ensure your media looks intentional, not accidental.
Publish text-only posts. We handle the character count and threading logic for you.
Publish videos up to 250MB. Share clips, animations, and moments directly to the feed.
Publish images up to 5MB. Maintain the fidelity of your photos and graphics.
Tell a visual story. Publish carousels with up to 4 images that display as a clean grid in the feed.
Add accessible alt text to images. Make your content inclusive for everyone in your audience.
Tag collaborators and friends. Mention other Twitter accounts directly in the composer.
Preview how your post will look once published. Check line breaks and media layout before you tweet.
Make your
statement.
The editorial desk is open. Schedule your threads, join the public discourse, and own the narrative.
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